Trademark Prosecution, Portfolio Management, Licensing, Enforcement, and Trademark Office Proceedings

Your trademark is an important component of your brand and among your most valuable assets. Trademarks and trade dress represent your company, reputation, products and services, and your goodwill. We help you select, manage, protect, commercialize, and monetize your trademarks, trade dress, and other intellectual property assets in all forms.

UB Greensfelder’s trademark attorneys advise sophisticated clients in connection with trademark prosecution, portfolio management, and trademark office proceedings in the U.S. and around the world. We understand the importance of protecting and leveraging your valuable trademark assets. When necessary, we handle complex, cutting-edge trademark enforcement matters for large, international companies. We also assist entrepreneurs and start-ups through the strategic process of selecting, managing, and enforcing trademarks, slogans, trade dress, and other elements of an intellectual property portfolio.

Who We Are

UB Greensfelder’s attorneys have vast trademark experience managing large IP portfolios in the US and around the world.  Our team includes seasoned trademark attorneys, former in-house counsel, and experienced IP paralegals. We have a world-wide network of trusted foreign associates that we have worked with for years – adding depth to the international expertise we offer.

How We Help

At UB Greensfelder, we understand our clients’ businesses and competitive landscapes. We leverage that expertise to provide the business case for a complete IP strategy. Trademarks and trade dress are key components of a comprehensive IP program. We thoroughly and efficiently search and clear new marks, as well as counsel on the strategic maintenance of existing marks. We successfully prosecute trademark applications at the USPTO and around the globe through our robust network of trusted foreign associates. We have helped clients grow their businesses by building, managing, and extracting value from trademark portfolios composed of thousands of marks.

We manage trademarks, service marks, and certification marks for sophisticated clients in an array of industries, including consumer goods, food and beverage, gaming, transportation, retail, manufacturing, fashion, professional services, financial products and services, banking, health care, franchising, restaurants, electronics, software product and services, and many more.

We advise clients on complicated trademark matters, including trademark searches and clearances, trademark registration, brand acquisition and sale, trademark branding strategy, and cancelation and opposition and other proceedings before the Trademark Office and Trademark Trial and Appeal Board (TTAB), as well as a multitude of different international Trademark Offices. Specifically, we assist with:

• Trademark clearance
• Trademark prosecution/maintenance
• Trademark use, licensing, and monetization
• Trademark enforcement
• Trademark office proceedings
• Corporate matters, including the acquisition and sale of trademarks, distribution agreements, due diligence, and licensing
• Counseling and training on appropriate trademark usage
• Brand monitoring
• Anti-counterfeiting enforcement
• Grey market protection and enforcement
• Social media IP property misuse and takedown work
• Cyber-squatting/imitation and site redirection
• Trademark Trial and Appeal Board (TTAB) disputes
• Trademark trials and litigation

Representative Cases

• Our clients include Global 100 firms and major consumer goods companies
• We helped grow a beverage company from a few U.S. trademarks to hundreds of IP assets worldwide and were thrilled to see it sell for nearly $700 million a few years ago.
• We expanded a dietary supplement company from ten trademarks in the U.S. to hundreds around the world and saw that company sell for $125 million.
• We routinely manage multi-national IP portfolios consisting of hundreds of trademarks
• Obtained temporary restraining order (TRO) and preliminary injunction in favor or a national franchisor in a trademark dispute
• Obtained several TROs in trademark and trade dress dispute in favor of multi-national food manufacturer

Why Clients Choose UB Greensfelder

There is no one-size-fits-all approach to managing and protecting your trademarks. We collaborate with our clients to develop best practices for their unique business challenges and opportunities. Our breadth of experience, depth of talent, and focused knowledge enable us to advise some of the world’s most well-known brands on their business-critical trademark assets.