Portrait of Amanda M. Roach

Amanda M. Roach

Partner

aroach@ubglaw.com
Chicago – 312.658.6624
aroach@ubglaw.com

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Amanda strategically advises clients in a variety of intellectual property matters, including brand selection, portfolio strategy, trademark application prosecution, brand enforcement and defense, due diligence, anti-counterfeiting measures, and trademark maintenance. She has extensive experience working on the trademark lifecycle with companies in more than 140 countries.

Amanda has a reputation for building strong relationships with clients and using creative thinking to achieve their business goals. She recognizes how the needs of a Fortune 100 company are different from a start-up or non-profit and tailors her counsel to reflect appropriate strategies for each. During her career, Amanda has worked with clients in a variety of industries including food, beverage, dietary supplements, cosmetics, personal care, e-commerce, pharmaceuticals, medical equipment, water reclamation, oil and gas, household goods and fixtures, employment, and entertainment.

Amanda previously worked as an IP attorney at other Chicago-based law firms, including serving as head of trademark prosecution before joining UB Greensfelder.

    Education

    • Princeton University (B.A., 2002)
      • English
    • DePaul University College of Law (J.D., 2006)
      • Certificate in Intellectual Property, Art and Museum Law

    Bar Admissions

    • Illinois
    • Northern District of Illinois

    Professional Affiliations

    • International Trademark Association (Leadership Committee, 2020-2021, 2023-present)   
    • National Association of Women Business Owners (Member, 2023-present)   
    • Chicago Women in Intellectual Property (Member, 2022-present) 

    Awards & Honors

    • Ranked as one of Illinois’ “Leaders in Their Field” in Intellectual Property: Trademark, Copyright & Trade Secrets by Chambers USA: America’s Leading Lawyers for Business (2026)
    • Named to the Illinois Super Lawyers list, Intellectual Property (2025-2026)
    • Recognized in the World Trademark Review's WTR 1000 – The World’s Leading Trademark Professionals (2025-2026)
    • Corporate Woman of Achievement Award, National Association of Women Business Owners (2023)


     

Amanda M. Roach

Amanda strategically advises clients in a variety of intellectual property matters, including brand selection, portfolio strategy, trademark application prosecution, brand enforcement and defense, due diligence, anti-counterfeiting measures, and trademark maintenance. She has extensive experience working on the trademark lifecycle with companies in more than 140 countries.

Amanda has a reputation for building strong relationships with clients and using creative thinking to achieve their business goals. She recognizes how the needs of a Fortune 100 company are different from a start-up or non-profit and tailors her counsel to reflect appropriate strategies for each. During her career, Amanda has worked with clients in a variety of industries including food, beverage, dietary supplements, cosmetics, personal care, e-commerce, pharmaceuticals, medical equipment, water reclamation, oil and gas, household goods and fixtures, employment, and entertainment.

Amanda previously worked as an IP attorney at other Chicago-based law firms, including serving as head of trademark prosecution before joining UB Greensfelder.