Rini Roy

Rini serves as strategic counsel for clients across a wide range of industries, including food and beverage, health and wellness, sports and entertainment, consumer goods, industrial goods, technology, music, fashion, education, and publishing.

Rini understands the importance trademark and copyrights have to a company’s overall goodwill and profits, and her practice integrates brand strategy with business objectives, guiding cross border portfolio development, protection, and enforcement priorities in key markets worldwide. She regularly advises clients, from start-ups to some of the largest and most recognized brands in the world, on trademark selection and clearance, co-existence agreements, licenses, and assignments, and has notable experience with securing federal trademark and copyright registrations, overcoming USPTO refusals, and navigating complex intellectual property disputes. Rini’s brand enforcement experience includes advocacy before the Trademark Trial and Appeal Board (TTAB), online platform takedowns, anti counterfeiting initiatives and grey market control, as well as federal litigation involving trademark and copyright infringement, false advertising, and other disputes arising under the Lanham Act and the Digital Millennium Copyright Act (DMCA).

Rini is also actively involved in the rapidly evolving field of Generative AI which gives rise to a wide range of intellectual property, transactional, product liability, regulatory, and litigation issues companies face when evaluating, leveraging, and mitigating risk from AI. She is a member of the IP Group’s Artificial Intelligence Team and brings a unique focus on copyright and AI-generated content and related ethical considerations.