Susan Meyer

Susan manages international trademark portfolios and helps clients optimize their IP. From strategically selecting and clearing new marks, to obtaining protection, to managing and maintaining a portfolio, Susan helps clients position their IP assets for growth. She tailors an enforcement approach to her client’s objectives and budget.

Her clients include manufacturers and wholesalers in the food sector, consumer goods, industrial goods, and defense products. She represents retailers in fashion, jewelry, restaurants, and a wide array of service providers. Susan also represents clients working in the film, art, literary, and entertainment business.

Susan has represented numerous clients in the United States Patent and Trademark Office (USPTO) and handled oppositions at the Trademark Trial and Appeal Board (TTAB). She also represents clients in Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings, mediation, arbitration, and state and federal courts.

Susan has served as an expert witness in federal trademark litigation, opining on the standard of care for the adoption, maintenance, application for registration, and policing of trademarks.

Experience

• Served as lead IP counsel for an 85-year-old international trade association with 200,000 active users, including designing and executing an international branding refresh strategy and implementing new internal communications guidelines, training, and forms to streamline the roll-out.
• Served as lead trademark counsel for a complete re-brand of a major regional hospital brand with nine hospitals.  
• Represented a major national franchisor in a lawsuit against its largest, multi-unit franchisee for trademark infringement and breach of multiple franchise agreements; the court granted a temporary restraining order (TRO) followed by a preliminary injunction upholding the restrictive covenants in the franchise agreements and enjoining defendants from using the client’s trademarks improperly.