Salman's practice spans both business litigation and counseling work, with a focus on consumer-facing industries. He represents national clients in matters involving commercial litigation, product liability, financial services, and transportation-related matters. He has managed cases through all stages of litigation and has managed high-exposure internal investigations involving serious injury and loss. In addition, Salman advises global companies, particularly in the retail and energy sectors, on marketing, promotions, and product compliance. His experience includes counseling regarding product labeling, sweepstakes, digital advertising, and social media campaigns. He works closely with in-house legal teams and cross-functional business units to ensure compliance with evolving marketing and communications regulations.