Brett J. Geschke

Brett advises clients on domestic and international trademark and copyright enforcement, anti-counterfeiting and gray market goods enforcement programs, intellectual property litigation, and other civil litigation. He provides and executes effective strategies within and outside the courtroom, for social media and online platforms, and through customs enforcement. His background in civil business and IP litigation in federal court, as well as the management of anti-counterfeiting and enforcement programs against grey market goods for prominent global brands, enables him to identify and address problems in the marketplace with efficiency. Brett regularly represents and counsels international clients doing business in the United States on a wide range of intellectual property law matters.

Brett also counsels businesses of all sizes on IP strategy and brand management to support them with the identification of intellectual property rights held or in development, clearance, registration, licensing, monetization, and enforcement. He assists clients with proactive steps to clear and secure IP rights and provides direction on effective use in the marketplace to help clients grow and position their business. Brett assists his clients in achieving maximum brand equity across the world and on e-commerce platforms. He has experience both defending and pursuing opposition proceedings related to applications to register trademarks before the Trademark Trial and Appeal Board (TTAB) of the United States Patent and Trademark Office (USPTO).

In addition, Brett has prepared, filed, and won several domain name disputes, including under the Uniform Domain Name Dispute Resolution Policy (UDRP), the Internet Corporation for Assigned Names and Numbers (ICANN), and the usTLD Dispute Resolution Policy (usDRP). These victories have resulted in decisions to transfer certain domain names, previously owned by cybersquatters, to deserving clients.

Clients choose Brett because of his thorough research, confident delivery, and industry experience. He sees parallels between his former collegiate baseball career and his current legal vocation—to win, both require team-oriented goals, focused preparation, strong knowledge of the fundamentals, strategic planning for each opponent, broad vision of the field, and consistent performance.

Outside of work, Brett is a dedicated runner who has completed nine marathons and has a personal record of 2:43:12. He has completed the Chicago Marathon each of the past six years. What began as an effort to get in shape for his wedding transformed into an active lifestyle change. Brett enjoys discussing IP law with clients while jogging along Chicago’s Lakefront Trail.